If you’ve been noticing certain types of content receiving double the engagement than other posts, play on that.įor example, if you’re a small business, your followers are most likely going to be family and friends who will love the personal insight and celebratory posts because they care about you and your successes. Similarly, A/B testing is great for determining what content, design, CTA, etc. In turn, analytics will inform the decisions that you make for future campaigns-and highly influence the success rate. That way you can spend more time on what does, and waste less. Once you have all this, you’ll know with certainty what works and what doesn’t.
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Need some assistance to get started with social listening? Hootsuite has a free introductory tool for measuring key terms and hashtags. It’s also worth mentioning that social listening isn’t just about customer experience. Listening and engagement are all part of a successful digital transformation, especially if you’re going to enhance the overall customer experience. Your feedback might not always be positive but, if you don’t make changes, neither will the tone of your responses. Plan your content and above all, actually engage with your audience. A regular publishing schedule keeps people coming back for more. When it comes to publishing, there is one golden rule: consistency. Consider your brand: Keeping in line with your brand values is crucial.Focus on quality: The quality of content is just as important as the quantity.Know your audience: You need to know the demographic of your audience in order to connect with them.When you’re planning content make sure that you: Social media is a powerful tool, but you can’t just go out there and start publishing content without a plan behind it. In its most basic terms, a content strategy helps you achieve your business goals by enabling you to:Ī good social media marketing strategy has clear goals, specific plans to reach those goals, and must be measurable.įinally, you need to set benchmarks to see how things are going and whether you need to change your approach. In case you’re not sure, a content strategy consists of getting the “Right content, to the right people, at the right time.” Without a strategy, you’re wasting time, unlikely to achieve your goals, and will most likely struggle to reach your target audience. StrategyĪ sound social media marketing strategy is the backbone of your social media presence. With 4.48 billion people owning social media accounts, there’s a whole world of potential customers that any business can access, simply by logging in and creating brilliant content.īrands like BooHoo, Depop, and Chipotle excel at social media, and there’s one simple reason: they integrate the core pillars of social media marketing. There’s no doubt about it: these days, your business needs to be on social media, and you should concentrate at least some of your marketing efforts (and budget) on your social media strategy. Now that we’ve covered some social media definitions, let’s take a look at the core pillars of social media.
All of these are good, but the shares are where it’s at. It can be a like, a reaction, a comment, or a share. This is a general term referring to how people interact with the content that you produce.
Shares are the best form of engagement that people can have. The more shares, the more people love your content. But when they share it, that is the time to celebrate.Ī great social media tool to measure shares and the overall impact of content is BuzzSumo. When people engage and interact with your content, that’s good. Shares are the currency of the social media world. They make your content easy for users to discover and therefore more likely that they’ll share it. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends. Hashtagsīy now, you probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead.
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